Facebook Marketing Promotion With Proven and Low Cost

Companies that use the popular social networking media to create a Facebook page of the site "fan page" to promote products to customers jualannya it can significantly increase sales, in addition to the other side also raises important in respect to the marketing of products, namely the promotion of the mouth-to - mouth: "word-of-mouth" and the level of customer loyalty. This is mentioned to complete the research, which first appeared from the research published Post-Graduate Faculty of Business Management Jones Graduate School of Business, Rice University, Houston - Texas, published in the latest issue of Harvard Business Review in March 2010 under the title "How Effective is Facebook Marketing?"
Research conducted by Prof. above. Utpal Dholakia, professor of management from the University Jones Graduate School of Business, in collaboration with Durham and Emily, who also alumni of the same university who is also the founder of the restaurant business consultant "Restaurant Connections" which is based in Houston - USA.

As objects of research perform a second study researchers surveyed restaurant customers Dessert Gallery Bakery & Cafe (known brand with the word abbreviation: DG) is a popular presence in the city of Houston and previously had not made a campaign page on the Facebook site.
Within 3 months of study during the two researchers managed to obtain 1700 respondents, and when compared with most of the typical customers are also customers and the fans in the page DG FB:
-i-Doing 36% more visits per month than most customers.
- ii-45% Spending more money to purchase food menu serving DG.
- iii-Spend 33% of the money to purchase other products from the DG store.
---- iv-14% Having emotional attachment to the brand higher DG.
----- v-Own 41% higher in the consumer loyalty to the DG.

According to Prof. Dholakia above studies show how Facebook "fan page" in the structure of social networking marketing model is proven to be an effective way other than a low-cost marketing promotions in the way today's digital world.

Thus Prof. however. Dokia mengimbuhkan warned in interpreting separate research studies on the view the fact that about 13,000 customers of Public DG bakery & cafe was only some 5% have signed up as a Facebook fan for a period of 3 months, seems to indicate that the media promotion of this model are likely to Facebook more appropriate as a media campaign to promote a kind of "niche marketing" with programs that specifically target the customers who are accustomed to frequent use Facebook, but also be more appropriate especially for the media promo renowned brands: iconic brand, especially given the fans will be able to capture a high percentage with the number of people large enough for the initial capital as the customer base.

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